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CAC-focused performance overview for the last 30 days
Platforms claim 17% more conversions than you can verify.
Compare actual performance vs AI predictions vs baseline
Recently accepted optimizations
Estimated monthly revenue increase
Increased Meta campaign budget
Adjusted Google Ads bidding strategy
Paused low-performing audience segment
Review and accept AI-powered optimization suggestions
Budget Reallocation: Shift $2,500 from Meta to Google Ads
Google Ads campaigns are averaging 12% lower CAC ($40.48 vs $43.64). Recommend shifting $2,500/month from Meta to Google to maximize efficiency.
Impact
+$4,200
Action
Increase Google budget by 15%
Pause underperforming Lookalike campaign
Lookalike - Video campaign has 8% higher CAC than account average and declining performance over the past 14 days.
Impact
Save $1,200
Action
Pause and analyze creative
Scale Spring Sale - Search campaign
Spring Sale campaign shows consistent performance at 5% below target CAC with room to scale based on search volume data.
Impact
+$6,800
Action
Increase budget by 25%
| Platform | Status | Conversions | Last Updated | ||||
|---|---|---|---|---|---|---|---|
Spring Sale - Search | Google Ads | Active | $40.48 | 3.20% | $8,500 | 210 | 2 hours ago |
Retargeting - Feed | Meta Ads | Active | $43.64 | 2.30% | $7,200 | 165 | 4 hours ago |
Product Launch | Google Ads | Active | $41.55 | 2.90% | $5,900 | 142 | 1 day ago |
Lookalike - Video | Meta Ads | Paused | $45.92 | 1.90% | $4,500 | 98 | 2 days ago |
Holiday Promo | Google Ads | Active | $39.22 | 3.50% | $4,100 | 105 | 3 hours ago |
Percentage of daily spend by platform
Overall spend distribution by platform
$18,500
53.3%
$16,200
46.7%